All Aspects of Destination
Development Planning

Legacy has significant experience in completing all aspects of destination development planning, including tourism opportunities identification, feasibility analysis, investment prospectus development, tourism business evaluations, destination development, and product/experience development.

Our team includes experienced destination development professionals with experience ranging from projects to regional and provincial development plans and provincial and national experience on organization boards and entities.

Legacy has been selected to be on the preferred consultants list for both Travel Alberta and Destination BC. Our areas of expertise in Destination Development and Product/Experience Development include the following:

  • Market and Economic Feasibility Studies
  • Design of customer experience journeys and frameworks.
  • Destination Development Plans & Strategies (at a community or regional level).
  • Tourism Strategic Plans (at a community or regional level).
  • Consumer Research with a particular focus on traveller behaviour, trends and modeling demand.
  • Tourism Opportunities Identification, including evaluation of destination product offering & gap analysis.
  • Destination positioning & branding.

Legacy Project Examples

Examples of destination development, strategic or community projects include:

Northern Alberta

Travel Alberta

Tourism Development Zone Final Report, Northern Rockies Tourism Development Zone Final Report, three different Experience Development Projects.

Destination BC

Destination BC

North Island Action Plan, Cowichan Action Plan, Campbell River/Comox Valley Action Plan, Village of Clinton Community Tourism Plan.

Grande Prairie Regional Tourism Association

Grande Prairie Regional Tourism Association

Grande Prairie Regional Tourism Association Destination Development Strategy.

Alberta Trailnet Society

Live the Artic Water Route, Phase I and Phase II.

Huu ay aht Group of Companies

Huu ay aht First Nation Strategic Tourism Plan.

City of Camrose

Tourism Opportunities and Identification Study.

Travel Alberta

Independent Entrepreneurs

Tourism business acquisition reviews and recommendations.

Ka:’yu:’k’t’h’/Che:k:tles7et’h’ First Nation

Tiicma Enterprises Strategic Tourism Plan.

Peace Valley, Conservation, Recreation and Tourism Society

Experience the Mighty Peace - A Recreation & Tourism Strategy for the Upper Peace River.

Ahousaht First Nation Ha’wiih

Business Analysis, Acquisition and Business Plan.

Indigenous Tourism Alberta

Provincial Welcoming Centre Feasibility Study, Indigenous Tourism Alberta Business Development Strategy.

Wells Gray Park

BC Parks

Finding Your Wild - A Visitor Experience Strategy for Wells Gray Provincial Park.

Alberta Parks

Comfort Camping Investment Opportunity Assessment for Alberta Parks.

York Factory First Nation

Business Analysis and Acquisition Plan.

shishalh Nation

Confidential analysis and support services for tourism development projects in the territory.

Tri-Tourism Partnership (Travel Alberta; Alberta Jobs, Economy, and Innovation (JEI) and Alberta Environment and Parks)

Investing in Tourism on Alberta’s Crown Lands - Planning, Policy & Regulatory Framework Recommendations.

Saulteau First Nation

Saulteau First Nation Tourism Feasibility Report.

Wilderness Tourism Association of the Yukon

Research and Business Opportunities for the Tourism Association Partnership (TAP).

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