Travel Alberta Tourism Business Plan Guide
CURRENTLY UNDERWAY | Travel Alberta engaged the Legacy Team to build a new tourism business plan guide to provide assistance to existing and potential new entrepreneurs in developing their tourism business.
Destination Development Plans & Opportunity Assessments
In partnership with RC Strategies, Legacy Tourism Group assembled a seasoned team to complete the engagement, planning, and assessment work for three Tourism Development Zones.
The deliverables of this exciting project included pragmatic destination development plans, as well as determining best-in-class finance-ready opportunities that will ultimately be as compelling to potential investors as they will be to local communities and Travel Alberta. It included preparing a detailed, action-oriented Destination Development Plan and Implementation Strategy to guide the sustainable addition of major attractions, activities, events, and visitor experiences across each of the Tourism Development Zone (TDZ).
This involves feasibility and economic modeling analysis of bold concepts for accommodations, attractions, and experiences that will be necessary to help achieve the forecasted visitor spend in the TDZ; and facilitating a collaborative engagement process with key stakeholders identified in collaboration with regional planners, economic development agencies, residents, municipal and provincial departments, destination marketing organizations (DMOs) and Travel Alberta.
This work will foster a common vision and sustainable development pipeline to attract new capital investment to grow the visitor economy in each TDZ over the next 5-10 years.
Tourism Destination Development Zones
Tourism Development Prospectus
In 2023, Legacy Tourism Group completed work for Travel Alberta on a confidential tourism development prospectus. Most recently (March 2024), Travel Alberta engaged Legacy to complete the project feasibility and financial projections for two confidential projects in Northern Alberta.
Complete
David Thompson TDZ
Selected through a competitive process to work for Travel Alberta, Legacy has completed the destination development plan for the David Thompson Tourism Development Zone (TDZ).
Complete
Northern Rockies TDZ
The Destination Development Plan and Opportunities Assessment for the Northern Rockies Tourism Development Zone was completed by LTG in April 2023.
Complete
Fort McMurray Wood Buffalo TDZ
The Legacy Team has delivered the Destination Development Plan and Opportunities Assessment for the Fort McMurray Wood Buffalo TDZ. A significant component for this region was the additional responsibility of completing the Indigenous consultation component with twelve different communities.
