Destination Development Plan and Implementation Strategy

Legacy Tourism Group, together with our colleagues at RC Strategies, have been selected through a competitive process to work for Travel Alberta on the Fort McMurray-Wood Buffalo, Northern Rockies and David Thompson Tourism Development Zones (TDZ).

This exciting project includes preparing a detailed, action-oriented Destination Development Plan and Implementation Strategy to guide the sustainable addition of major attractions, activities, events, and visitor experiences across each of the TDZ; feasibility and economic modeling analysis of bold concepts for accommodations, attractions and experiences that will be necessary to help achieve the forecasted visitor spend in the TDZ; and facilitating a collaborative engagement process with key stakeholders identified in collaboration with regional planners, economic development agencies, residents, DMOs, municipal and provincial departments, DMOs and Travel Alberta to foster a common vision and sustainable development pipeline to attract new capital investment to grow the visitor economy in each TDZ over the next 5-10 years.

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