Travel Alberta

Destination Development Plan & Opportunities Assessments

In partnership with RC Strategies, Legacy Tourism Group has assembled a seasoned team to complete the engagement, planning, and assessment work for three Tourism Development Zones.  The deliverables of this project include pragmatic destination development plans, as well as determining best-in-class finance-ready opportunities that will ultimately be as compelling to potential investors as they will be to local communities and Travel Alberta.

Project Zones

Project Synopsis

This exciting project includes preparing a detailed, action-oriented Destination Development Plan and Implementation Strategy to guide the sustainable addition of major attractions, activities, events, and visitor experiences across each of the Tourism Development Zone (TDZ).

This involves feasibility and economic modeling analysis of bold concepts for accommodations, attractions, and experiences that will be necessary to help achieve the forecasted visitor spend in the TDZ; and facilitating a collaborative engagement process with key stakeholders identified in collaboration with regional planners, economic development agencies, residents, municipal and provincial departments, destination marketing organizations (DMOs) and Travel Alberta.

This work will foster a common vision and sustainable development pipeline to attract new capital investment to grow the visitor economy in each TDZ over the next 5-10 years.


Destination Development Zones (TDZ)

David Thompson Tourism Development

Selected through a competitive process to work for Travel Alberta, the destination development plan for the David Thompson Tourism Development Zone (TDZ) is already underway.


Northern Rockies Destination Development

The Destination Development Plan and Opportunities Assessment for the Northern Rockies Tourism Development Zone is currently in progress.


Fort-McMurray/Wood Buffalo Destination Development

The Legacy Team is actively working on the Destination Development Plan and Opportunities Assessment for the Fort-McMurray/Wood Buffalo TDZ. A significant component for this region is the additional responsibility of completing the Indigenous consultation component with twelve different communities.


Let's Talk Tourism!

Contact Us