Travel Alberta/Roth & Ramberg

Policy and Planning Development

RC Strategies and Legacy Tourism Group have once again strategically partnered to work on another project for the Province of Alberta. The cooperative initiative includes the involvement of Travel Alberta, Alberta Environment and Parks, and Alberta Jobs, Economy and Innovation.

Growing Alberta’s tourism industry is an economic development priority for the province. As Alberta shifts from managing through and recovering from the COVID-19 pandemic, the province is refocusing its attention on growing, diversifying and strengthening the provincial tourism economy.

The RC and Legacy Teams have identified potential adjustments to current approaches and has lead the development of a policy and planning “framework”. This creates an environment that will support increased investment in sustainable tourism development on Crown Lands.

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