Travel Alberta Projects
Travel Alberta has engaged the Legacy Tourism Team for a number of destination development plans and opportunity assessments.
Destination Development Plans & Opportunity Assessments
Legacy Tourism Group led these projects and assembled a seasoned team, including RC Strategies, to complete the engagement, planning, and assessment work for three Tourism Development Zones.
The deliverables of this exciting project included pragmatic destination development plans, as well as determining best-in-class finance-ready opportunities that will ultimately be as compelling to potential investors as they will be to local communities and Travel Alberta. It included preparing a detailed, action-oriented Destination Development Plan and Implementation Strategy to guide the sustainable addition of major attractions, activities, events, and visitor experiences across each of the Tourism Development Zone (TDZ).
This involves feasibility and economic modeling analysis of bold concepts for accommodations, attractions, and experiences that will be necessary to help achieve the forecasted visitor spend in the TDZ; and facilitating a collaborative engagement process with key stakeholders identified in collaboration with regional planners, economic development agencies, residents, municipal and provincial departments, destination marketing organizations (DMOs) and Travel Alberta.
David Thompson Zone
- COMPLETED APRIL 2023
Northern Rockies Zone
- COMPLETED APRIL 2023
Fort-McMurray/Wood Buffalo Zone
- COMPLETED APRIL 2023*
*A significant component for this region was the additional responsibility of completing the Indigenous consultation component with twelve different communities.
This work will foster a common vision and sustainable development pipeline to attract new capital investment to grow the visitor economy in each TDZ over the next 5-10 years.
Projects
Tourism Development Prospectus
COMPLETED NOVEMBER 2023
In 2023, Legacy Tourism Group completed work for Travel Alberta on a confidential tourism development prospectus. Most recently (March 2024), Travel Alberta engaged Legacy to complete the project feasibility and financial projections for two confidential projects in Northern Alberta.
2023
Tourism Business Plan Guide
COMPLETED MARCH 2024
Travel Alberta engaged the Legacy Team to build a new tourism business plan guide to provide assistance to existing and potential new entrepreneurs in developing their tourism business.
2024
Tourism Business Plan Guide
COMPLETED MARCH 2025
Travel Alberta engaged the Legacy Team to build a new tourism business plan guide to provide assistance to existing and potential new entrepreneurs in developing their tourism business.
2025
Confidential Business Prospectus
UNDERWAY
Legacy Tourism Group has been engaged to develop a business plan & prospectus for a new tourism destination in Alberta’s north.
